Brand Strategy That Builds High-Value & High-Performing Brands
No matter the business category, stage, or size, or whether raising capital or preparing for an exit, the mandate is the same – accelerate performance, position for sustainable success, and increase equity value. We advise and partner with startups and early-stage businesses to be investor-ready, from brand positioning to GTM strategies to modeling and pitch deck development.
For more established brands, we work with leadership and stakeholders to build high-value and high-performing brands that increase revenue and relevance – brands that differentiate and sustain in hearts and minds. We support PE/VC portfolio companies to accelerate market performance and position brands and companies for sustainable success, shaping brands that dominate their space and offer comprehensive brand diligence for mergers or acquisitions.
Building Brand Performance and Equity Value
BRANDThink thrives in that space where pragmatic business strategy and value creation intersect with creativity, human nature, and storytelling. We approach our work based on our experience in brand development and investment banking, seamlessly integrating business strategy with a deep understanding of the performance and financial benefits of building strong brand equity. When the practical aspects of scaling a business align with the intangible power of a differentiated and resonant brand, magic happens. Growth happens. Funding happens. Long-term success happens.
We collaborate with startups and early-stage companies from pre-revenue to Series C, looking to raise capital. We work with established brands to jumpstart performance, gain market share and competitive advantage, and build equity value. We also align well with private equity firms with high-performance value creation objectives for their portfolio companies.
Brands are holistic things; they live, breathe, and perform best when aligned with business goals, objectives, and a clearly defined market opportunity. You cannot disconnect the brand from the business. Brands are tangible and intangible, emotional and rational. Strong brands increase performance and build equity through the cumulative effect of all engagement experiences with a company, its beliefs, its values, and its products and services.
Your brand is your business. This is our lens.
Why this approach matters
Brand-driven companies enjoy wide-ranging benefits across the entire enterprise and in the market. Strong brand equity and goodwill are significant factors in increased market performance and enterprise value. Many of the most valuable brand attributes are intangible, yet it is these intangibles that create customer preference and loyalty— they are the foundation upon which financial value is built. Optimizing these attributes produces very tangible value and outsized returns.
Companies with strong brands enjoy accelerated market performance and growth. Strong brands drive up transaction multiples, helping companies sell at a premium over and beyond tangible assets or book value. A strong brand increases negotiating leverage. An inextricable relationship exists between a strong brand, equity, and goodwill, all of which have a direct impact on performance and financial returns.
A brand-driven business and culture is a top-down strategic decision, a way of doing business, and a best practice. The longer brand focus is at the center of management philosophy and strategic decision-making, the greater the equity value built over time. Strong brands, properly aligned across the enterprise, realize abundant benefits in the market and among employees.
Next: Methodology
